During my semester abroad in London, I supported my team on The Twenty Two Hotel Winter Skin Event and the Burlesque Perfume Concert, contributing to both the planning and execution stages.
Before each event, I created concise presentation reports outlining the planned run-of-show, influencer invite list, and the reasoning behind each selection. I also researched influencer engagement and social media trends to help guide our outreach strategy. In preparation for The Twenty Two event, I spent several weeks assembling PR boxes for influencers (pictured), organizing room drops in hotel rooms, and setting up dining room tables to match the brand’s winter skin theme.
Every detail, from packaging design to product arrangement, was planned to create a cohesive brand experience. Both events received strong influencer coverage and positive post-event engagement.
See featured influencer coverage from the events:
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