During my semester abroad in London, I supported my team in planning and executing two high-profile events: The Twenty Two Hotel Winter Skin Event and the Burlesque Perfume Concert.
For each event, I prepared clear, concise presentation reports detailing the run-of-show, influencer invite lists, and the strategy behind every selection. I also researched influencer engagement and social media trends to help shape our outreach approach.
For The Twenty Two event, I spent several weeks assembling PR boxes for influencers, coordinating room drops in hotel suites, and designing dining room setups to reflect the brand’s winter skin theme. Every element, from packaging to product placement, was carefully crafted to create a seamless, immersive brand experience.
Both events garnered strong influencer coverage and generated positive post-event engagement.
See featured influencer coverage from the events:
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